Mattress Store in West Madison

At Verlo Mattress® of Madison West, WI, we know that a great night’s sleep is only possible with a great mattress. Other stores are happy to just sell you a mattress. But at our mattress store, we help you find your perfect mattress. We’re so confident that you’ll love your new mattress that every mattress we sell comes backed by a Lifetime Comfort Guarantee.

Verlo Mattress of Madison West is locally owned and operated, with deep roots in the local area. We also make our mattresses right here in Madison. Our team builds each mattress individually, meaning you get a mattress made to your exact preferences.

Located in the Arbor Hills neighborhood, our mattress store proudly serves all of west Madison, as well as its surrounding areas, including Middleton, Fitchburg, Oregon, Black Earth, and Verona. We also operate a second location in Norman Acres for residents in east Madison.

Madison’s Local Mattress Store

Verlo Mattress of Madison West is owned and operated by Chad Franklin, a proud local resident and member of the Dane County business community for over 30 years.

Our commitment to comfort, quality, and customer support means that we do things a little differently than other retailers. Here are just a few of the ways that we stand out from other mattress stores in Madison.

  • Verlo vCollections. Every vCollection is designed for a different sleep experience, making it easy to find the right mattress for your sleeping habits and comfort preferences.
  • Adjustable Comfort. The softness or firmness of your mattress can be easily adjusted in-store, offering a level of personalization matched by few other mattress manufacturers.
  • Lifetime Guarantee. We are the only mattress store to offer a Lifetime Comfort Guarantee, made possible through our in-store Comfort Adjustments.
  • Made Locally. Every mattress we sell is made to order in our local Verlo factory, which means you get a mattress that’s literally built just for you.
  • Eco-Friendly Materials. Our mattresses are made with CertiPUR-US® foams, and we’re an exclusive seller of vLatex mattresses, made with 100% natural, sustainably sourced latex.
  • Custom Mattresses. In addition to standard mattress sizes, we also create custom mattresses for boats, RVS, trucks, antique bed frames, and more!
Verlo Mattress Factory

Experience Verlo Mattress of Madison West

If you’re ready for a better and more comfortable sleep experience, our team can help you get started. When you visit our mattress store in west Madison, a Verlo Comfort Coach will work with you to find your perfect mattress.

In addition to innerspring, gel memory foam, hybrid, and latex mattresses, we also offer a line of box springs to pair with your vCollection mattress. Our mattresses also work great with a Verlo power adjustable bed base, offering the ultimate in comfort and support.

Call 608-273-2882 today to learn more or visit our west Madison, WI location to experience our mattress store in person!

Your Bed. Your Way.

Personalized Comfort

Personalized From the Inside Out

At your local Verlo Mattress store, you can build the mattress of your dreams. Each mattress is made to order, so you get to choose the size, style, materials, and features that you want in your mattress. We can even adjust the comfort of each side separately: soft on one side, firm on the other.

See How We Do It

What Real People Say About Us

Average Rating: 4.6 stars (based on 1,317 rating)

See all Reviews

Premium Materials

We Use Only the Best Materials

  • Fibers, fabrics and textile treatments based on unique composition, weave, or technology provide added comfort benefits such as cooling

  • Higher density foam layers provide greater comfort and support

  • Individualized coil system prevents disturbance from partner movement

  • Natural materials offer more comfort and provide pressure point relief

  • Increased support, airflow, and longevity with coil-on-coil construction

Premium Materials

Explore Our Collections

Start With What Matters Most To You

Options That Actually Help You Sleep

Pressure Relief

Higher density foam layers provide greater comfort and support.

Pressure Relief

Individualized coil system prevents disturbance from partner movement.

Pressure Relief

Natural materials offer more comfort and provide pressure point relief.

Pressure Relief

Unique fibers, fabrics, and textile treatments provide added comfort benefits.

Pressure Relief

Increased support, airflow, and longevity with coil-on-coil construction.

Pressure Relief

Our purest brand expression, the ultimate in luxury and service.

Lifetime Comfort Guarantee

When you make the best mattresses, you want happy customers for life. That's why we'll do everything we can to keep you sleeping soundly for years to come, even as your wants change. Wish it were a little softer? A little firmer? Our exclusive Comfort Adjustment Service will make it just right. That's the Verlo Lifetime Guarantee.

Learn More