Mattress Store in East Madison

When you visit Verlo Mattress® of Madison East, WI, you’ll discover a different kind of mattress store. As the only local mattress store with a Lifetime Comfort Guarantee, we’re here to help you find a mattress that you’ll love for years to come.

And unlike other local mattress outlets, we make our mattresses right here in Madison, WI. Our owner, Chad Franklin, is a longtime resident of Madison, and we are actively involved in the local community. We build each mattress to order, allowing us to make your mattress according to your needs and preferences.

Located in Norman Acres, our mattress store proudly serves the entire east Madison area, including Cottage Grove, Stoughton, Sun Prairie, McFarland, and Monona, WI. We also operate a second location in Arbor Hills for customers in west Madison.

Madison’s Local Mattress Store

At Verlo Mattress of Madison East, we take pride in providing a more comfortable, supportive, and restful sleep experience.

To make this possible, we do things a little differently than other mattress outlets. Here are just a few of the ways that we set ourselves apart from other mattress stores.

  • Verlo vCollections. Our vCollection mattresses address different sleeping habits and preferences, with an easy-to-understand system for choosing the right mattress.
  • Adjustable Comfort. Each mattress at our mattress store can have its comfort setting adjusted in-store. This way, you get a mattress that’s personalized to your comfort preferences.
  • Lifetime Guarantee. We provide in-store Comfort Adjustments for the lifetime of your mattress. This way, you can adjust its softness or firmness as your preferences change over time.
  • Locally Made. Every mattress we sell is made to order. By making each mattress locally, we reduce our carbon footprint and maintain high standards for craftsmanship.
  • Eco-Friendly Materials. We use CertiPUR-US® certified materials in our mattresses, and we’re an exclusive seller of vLatex mattresses, which use 100% sustainably sourced latex.
  • Custom Mattresses. In addition to standard sizes like twin, twin XL, full, queen, king, and Cal king, we also make custom mattresses for boats, RVs, antique beds, and more!

Experience Verlo Mattress of Madison East

Ready for a better sleep experience? Take your first step toward a better night’s sleep with a visit to Verlo Mattress of East Madison. Our mattress store contains a wide range of vCollection mattress models for you to try out. We make it easy to find the right mattress for your needs, with expert advice from our friendly Comfort Coaches.

In addition to standalone mattresses, our mattress store also sells mattress sets and Verlo box springs. We also provide power adjustable bed bases, which pair perfectly with our vCollection mattresses.

Visit our mattress store today or call Verlo Mattress of Madison East, WI at 608-242-4041 for more information about our mattresses!

Your Bed. Your Way.

Personalized Comfort

Personalized From the Inside Out

At your local Verlo Mattress store, you can build the mattress of your dreams. Each mattress is made to order, so you get to choose the size, style, materials, and features that you want in your mattress. We can even adjust the comfort of each side separately: soft on one side, firm on the other.

See How We Do It

What Real People Say About Us

Average Rating: 4.6 stars (based on 1,317 rating)

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Premium Materials

We Use Only the Best Materials

  • Fibers, fabrics and textile treatments based on unique composition, weave, or technology provide added comfort benefits such as cooling

  • Higher density foam layers provide greater comfort and support

  • Individualized coil system prevents disturbance from partner movement

  • Natural materials offer more comfort and provide pressure point relief

  • Increased support, airflow, and longevity with coil-on-coil construction

Premium Materials

Explore Our Collections

Start With What Matters Most To You

Options That Actually Help You Sleep

Pressure Relief

Higher density foam layers provide greater comfort and support.

Pressure Relief

Individualized coil system prevents disturbance from partner movement.

Pressure Relief

Natural materials offer more comfort and provide pressure point relief.

Pressure Relief

Unique fibers, fabrics, and textile treatments provide added comfort benefits.

Pressure Relief

Increased support, airflow, and longevity with coil-on-coil construction.

Pressure Relief

Our purest brand expression, the ultimate in luxury and service.

Lifetime Comfort Guarantee

When you make the best mattresses, you want happy customers for life. That's why we'll do everything we can to keep you sleeping soundly for years to come, even as your wants change. Wish it were a little softer? A little firmer? Our exclusive Comfort Adjustment Service will make it just right. That's the Verlo Lifetime Guarantee.

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