Making an informed decision on your store location is critical. To help you analyze potential locations, Verlo has a real estate-focused staff with project management and architectural backgrounds to assist you in locating the right spot for your franchise.

Our hands-on real estate professionals will work with you to:

  • Assess proposed locations & analyze site selection attributes
  • Assist with brand design implementation
  • Conduct a thorough market analysis

Additional site selection criteria includes:

  • Co-tenancy to mattress, furniture, home improvement and/or grocery stores.
  • Minimum population of 125,000 people in a 20 minute drive.
  • Signalized full access from arterial roadways with 20,000 cars per day or more.
  • Great building & signage visibility to arterial roadways with storefront condition.
  • 3.5 parking spaces per 1,000 SF minimum for whole retail center.

And once the ideal location has been found, Verlo will provide:

  • Proposed exterior signage & improvements direction
  • Sales fixture, finishes, equipment (FF&E) & interior signage direction

Of course, any location decision will depend on the type of Verlo Mattress store you want to open. There are 3 prototypes for a Verlo Mattress store, with each version having different space requirements:

Satellite Store

Approximately 3,500 to 4,500 square feet (SF) space, located in the center of a retail node, with a minimum retail store frontage of 30’-0” containing a 3,000 SF min retail showroom, small storage area, toilet room and janitor closet.

Hybrid Store

Approximately 5,000 to 6,500 square feet (SF) space, located in the center of a retail node, with a minimum retail store frontage of 40’-0” containing Satellite Store conditions with the addition of a Comfort Adjustment room.

Factory Store

Approximately 7,000 to 10,000 square feet (SF) space, located near a retail node, containing Hybrid Store conditions with a full assembly area & loading dock

Get Started with a Verlo Franchise

This franchise offering is not being offered by us or by anyone acting on our behalf or with our knowledge to residents of (nor is it otherwise specifically directed to any person in, nor will any franchise or business opportunity be located and/or sold in) California, Connecticut, Florida, Hawaii, Illinois, Indiana, Kentucky, Maryland, Michigan, Minnesota, Nebraska, New York, North Dakota, Rhode Island, South Dakota, Texas, Utah, Virginia, Washington or Wisconsin, until the offering has been registered and declared effective and an approved disclosure document has been properly delivered to the prospective franchisees.