January 11, 2017
ONCE UPON A TIME, bed linens came in just one color: white. If you didn’t sew your own sheets or host a quilting bee at home, you brought them at the local shops.
Famously, John Wannamaker – owner of Wannamaker’s department store in Philadelphia – declared in 1878 that January would be the month for a “white sale.” Wannamaker’s started an annual trend of stores selling bed sheets and other linens for a discount, and the idea soon took off around the country. January white sales are still a big deal – even though you can get far more colorful duvet covers these days.
It depends. If you haven’t had new bedding since the ’90s, you should head immediately to a white sale nearest you. Comforter sets and bed sheets can be expensive at full price, so if you need something, it’s always smart to shop the sales.
It’s also a good idea to plan ahead: If you’ll be outfitting a nursery or sending a kid off to college this year, stock up on sheets and towels early to save.
If you’re a shopaholic who doesn’t actually need new bed linens, proceed with caution. Remember that you’ll need a place to store your new bedding sets when not in use, so check your linen closet before you shop so you know how much space you can spare.
To make sure you get exactly what you need, keep the following details in mind as you shop:
During a white sale, you can also get a bargain on blankets, duvets and comforters. Here’s what to keep in mind as you shop for your bed’s version of winter layers:
The bottom line? January white sales are the perfect time to get a deal on all the bedding you need for a comfortable night’s sleep. Select items by feel to maximize your comfort, and you’ll sleep like a baby.