NEWS ARTICLE – 10/29/2012 – Fox 6

MILWAUKEE — Milwaukee-based Verlo Mattress Factory has introduced a “cheesehead” bed in honor of the Green Bay Packers. In a statement, the “cheesehead” bed is described as “a customized fan experience that combines a good night sleep with championship football, perfect for the die-hard fans of the Green Bay Packers. The bed is inspired by the popular foam “cheesehead” hats frequently worn by Packers fans during football games. The bed is made of a gel foam or memory foam mattress encased in a gold-colored cover that resembles a big block of cheese. The Verlo Mattress Company is the “Official Mattress of the Green Bay Packers.” “We felt it would be fun to show our team spirit and create a mattress that is bound to bring a smile to Packers fans — as well as a good night’s sleep,” Scott Baitinger, chief marketing officer at Verlo said. READ MORE.