Taking Mattress Shopping to New Heights with a World Record Attempt

Taking Mattress Shopping to New Heights with a World Record Attempt

Watch Verlo’s CEO Chris Nolte and David Marcus, CEO of Marcus Investments, discuss Verlo’s upcoming world record attempt, as well as the exciting new things happening at Verlo Mattress.

VERLO IS IN THE MIDST of prepping for the grand opening of our new flagship store in Greenfield, WI, tomorrow and as part of the celebration, we are attempting to break the Guinness World Record for the Tallest Stack of Mattresses.

Since our new store will revolutionize the way people shop for mattresses, we thought that physically stacking mattresses would be a fun way to demonstrate how Verlo is elevating the shopping experience to a level never before seen in any other retail environment in the country.

This is such an exciting time to be working at Verlo. So much is new that it’s hard to know what to talk about first! In order to give everything its due, I am going to separate out and expand upon the following topics over the next few weeks:

  • Verlo’s belief that mattress shopping should be comfortable and stress-free.
  • How the layout and design of Verlo’s new flagship store demonstrates that belief.
  • Verlo’s new 2015 collection of mattresses, designed to solve the real sleep comfort needs of customers.
  • Verlo’s unique mattress selection process, featuring innovative technology and an easy-to-understand icon system.
  • Customer feedback on the new mattress shopping experience.
  • And, of course, follow-up on whether we break the current world record of 16 feet, 4 inches! (And the local charities we’ll be donating the mattresses to after the event.)

If you happen to be anywhere near Greenfield, WI, on Saturday, November 15th, from 10 am to 2 pm, you’re invited to join in the grand opening festivities and see for yourself how Verlo has re-imagined mattress shopping. Come to 6501 W. Layton Avenue.

Oh, and by the way, there will be plenty of free food and lots of prizes – including four tickets to the Green Bay Packers game on November 16th!

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