Verlo Corporate

Verlo Corporate

Verlo Mattress Franchisees Opening New Location in Glendale Wisconsin

National sleep products company expanding new territories.

GLENDALE, WI – June 23, 2021 Verlo Mattress is looking forward to serving the community! We are working with Franchisee Natalina and Tom Metz as they prepare to open the newest location near Bayshore Mall at 6000 N. Port Washington Road, where Pier 1 Imports used to be located. The store’s grand opening will be later this summer.

This site will be the latest venture for Verlo Franchise Owners Tom and Natalina Metz, who currently owns Verlo Mattress of Delafield. Tom began his journey with Verlo Mattress over 40 years ago, and says he couldn’t pass up this opportunity to bring Verlo to Glendale. “New is always exciting. I like new, I like change. I like the adventure of it. I just have such a secure
feeling knowing the product, knowing the company as well as I do, and
knowing geographically where the store is going is a great location.”

Bobby Cleveland, Director of Franchise Development, says Verlo
franchise owners like Natalina and Tom Metz, are the backbone of the
company. “I love that they are able to grow their business by opening a
new location. Natalina and Tom created this opportunity through their
hard work and franchisees like them are the reason Verlo Mattress is so

Verlo Mattress is always ready to welcome new franchise owners to the
family as well! If a person is interested in becoming an owner of the #1
consumer-direct mattress franchise, they can learn more on the franchising
page of the Verlo Mattress website. Cleveland says it’s a great opportunity
to bring the gift of better sleep to your community. “Verlo Mattress provides franchisees with the tools and training needed to build a successful business. They in turn provide the community with personalized mattresses that are made locally. Now, more than ever, people want personalized products and personalized services to match. That is exactly what Verlo Mattress provides the community which makes it a great time to be a Verlo Mattress franchisee.”

Cleveland says building mattresses locally adds efficiencies to the business considering the supply chain obstacles felt throughout many industries during the global pandemic. “We were able to pivot component vendors and continue to build mattresses when the typical mattress reseller was unable to obtain mattresses to sell. Building mattresses locally is a very
powerful tool for our franchisees and provides a better experience for our customers. As 2020 showed us, our business model provided our franchisees the tools needed to serve their customers when many others could not.”

Verlo looks forward to the new Glendale store opening in a couple months, and will be supporting Natalina and Tom Metz on the next chapter of their Verlo story. Like all Verlo stores, the new showroom on Port Washington Road will offer handmade, personalized mattresses, plus pillows, adjustable bases and other sleep accessories.

“We are very thankful to Natalina and Tom for their new store and investment into the community. We are proud of Verlo’s long legacy and we look forward to many more years of continued success for Natalina and Tom.” said Dirk Stallmann, President, Verlo Mattress.

For more information about Verlo franchises, visit or call 414-585-8916.

About Verlo Mattress
Verlo is passionate about helping people find the right sleep products – at the best prices – because so much depends on a good night’s rest. Verlo mattresses are built in local Verlo factories, sold at consumer-direct prices and serviced locally with a Lifetime Comfort Guarantee. Founded in 1958, Verlo has over 30 locations in 5 States.

For More Information
Ira Klusendorf, Verlo Mattress Marketing Director

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