Verlo Corporate

Verlo Corporate

Milwaukee-based Verlo Mattress Awards its 5th Franchise Location This Year and Continues to Expand in Markets Across the U.S.

Florida business Partners are awarded a second Verlo Mattress franchise in Palm Beach Gardens, FL.

Milwaukee, WI – November 10th 2021 – We first introduced Martin Ghambaryan and Mikayel “Mike” Abrahamyan of Boca Raton in July, when they were awarded their first Verlo Mattress franchise. Now, we are proud to announce the Armenian-born, first generation American businessmen will be opening a second location in southern Florida within the next year. The second store will be located in Palm Beach Gardens.

Ghambaryan says the second franchise is a logical next step to ensure they are providing locally built mattresses to the entire community. “There has been a lot of excitement surrounding our Verlo Mattress factory store opening in Boca Raton, especially from our Royal Marine Upholstery and Canvas customers. Our factory will have the capacity to build mattresses for multiple locations. This will allow us to grow our market by adding satellite stores to service customers in neighboring communities. Since we already do a lot of business in Palm Beach Gardens we believe this is the best way to grow the Verlo Mattress brand in Southern Florida.”

Verlo Mattress Director of Franchise Development Bobby Cleveland says the two men already have the right tools for success. “Martin and Mike are off to a good start building their first Verlo Mattress franchise in Boca, and we expect it to open soon. They already see the bigger opportunity in their neighboring community, but recognizing an opportunity alone is not enough. It takes the right type of business plan and mentality to be successful. As we work with new franchisees we evaluate their business capabilities and it’s become clear Martin and Mike have what it takes to operate a multi-location franchise. We are very excited to see them thrive in South Florida!”

Ghambaryan and Abrahamyan came to the U.S. as exchange students 15 years ago. Ghambaryan says his secret to success is pretty simple. “You just need to believe in it and work hard. I’m excited. I’m kind of speechless. Everything is going so fast, it’s like having my son. Everyone is congratulating me, and

The first store in Boca Raton will be a Verlo Mattress factory store, with a
showroom in the front and mattress assembly area in the back so customers can see their mattresses being made. The second location in Palm Beach Gardens will be a showroom only, and the mattresses will be made at the Boca location.

Cleveland agrees that opening a Verlo Mattress franchise is hard work, but it’s an attainable dream for anyone willing to put in the work. He adds that once a person is awarded a franchise, they are not alone. “Verlo Mattress is the number one consumer-direct mattress franchise. Our processes, systems, training, and supply chain are important, but it’s really the people that make it all work. We have a great group of franchisees that share the knowledge and best practices they learn from their businesses. As a home office team, we support them in every way we can. Part of that support is being conscious of who we award franchises to and who we turn down. The right person for our business model is someone that wants to be actively engaged in their business and follow a franchise model. Some of our franchisees become semiabsentee after a few years but they all start out working in the business. The hands-on knowledge they gain while working in the business is a big part of becoming the local mattress expert.”

Verlo Mattress is always excited to share the gift of a good night’s sleep with others. Verlo Mattress hopes to award more franchises to ambitious business owners like Martin and Mike. If a person is interested in the
possibility of becoming an owner of a #1 consumer direct mattress franchise, they can learn more by contacting Bobby Cleveland, Director of Franchise Development bcleveland@verlo.com/414-585-8916 or visiting https://www.verlo.com/franchising.

About Verlo Mattress

Verlo Mattress is passionate about helping people find the right sleep products – at the best prices – because so much depends on a good night’s rest. Verlo mattresses are built in local Verlo Mattress factories, sold at consumer-direct prices and serviced locally with a Lifetime Comfort Guarantee. Founded in 1958, Verlo Mattress currently has 32 locations in 5 states: Wisconsin, Illinois, Missouri, Iowa and Georgia. This is the 5th franchise location Verlo Mattress has awarded this year. Other new franchises are located in Glendale, WI; Hickory, NC; Charlotte, NC; and Boca Raton, FL.

For More Information

Bobby Cleveland, Verlo Mattress Director of Franchise
Development bcleveland@verlo.com/414-585-8916
-or

Ira Klusendorf, Verlo Mattress Director of Marketing
iklusendorf@verlo.com/414-585-8913

Ryan RobersRyan Robers

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