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November 07, 2017
NEWS ARTICLE – 1/6/2012 – Milwaukee Journal Sentinel
Marcus Investments LLC, the private investment firm owned by members of Milwaukee’s Marcus family, has purchased Fort Atkinson-based Verlo Mattress Factory Stores, five months after buying six Verlo stores in southeastern Wisconsin. With the latest transaction, Marcus Investments owns the Verlo brand name, giving it the ability to license that brand to other store operators. Sale terms weren’t disclosed. There are 41 Verlo stores in Wisconsin and three other states, including the stores owned by Marcus Investments. The new owners will invest in better merchandising and more advertising support for the stores, said David Marcus, president of Marcus Investments. The Verlo brand name has a strong following, Marcus said. He said Verlo, which assembles mattresses at its factory stores, can use that approach to differentiate itself from other mattress retailers, giving it a “best in class” reputation. READ MORE.