6501 West Layton Ave.
Greenfield, WI 53220
M-F 9 am to 8 pm Sat 9 am to 7 pm Sun 11 am to 6 pm
FWR of Wisconsin LLC
Discover a revolutionary new way to shop for a mattress at the remodeled Verlo store in Greenfield, WI. Everything about this beautiful flagship store was designed to make mattress shopping more comfortable and stress-free. In fact, from the moment you walk in the door, you’ll realize you’re in for a completely different shopping experience.
Start out with a beverage from our hospitality area where you can relax, hang up your coat and take in the unique store environment.
Then, begin the no-pressure selection process that features innovative iPad technology. After answering a few simple questions about your sleep comfort needs, a beacon-enabled iPad directs you to the mattress collections that best meet your needs, based on your answers.
As you approach a mattress collection arranged in a pod of four mattresses, beacons activate the iPad and information about that particular collection is provided. An easy-to-understand icon system is also used to help you quickly identify which needs are met by the mattress collection. In addition, Comfort Coaches are on hand to answer any questions and provide expertise.
While you explore the showroom, make sure to stop at the expanse of windows to look into our on-site factory and watch mattresses being made. And peek into our private Comfort Adjustment room, where we can adjust your mattress throughout the years if your body or needs change.
At Verlo’s new flagship store in Greenfield, finding your ideal mattress is as comfortable as the mattress itself. We invite you to experience it.